Today Dorito’s announced the winner of their annual “Crash the Super Bowl” contest with “Fashionista Daddy” walking away with top honors.
Ranked among the most popular ads of the Super Bowl, as measured by USA Today and Ad Meter, tow of Dorito’s user-generated submissions were in the top ten with “Fashionista Daddy” coming in at number four and “Goat 4 Sale” at number seven.
Airing for the first time nationally during yesterday’s Super Bowl XLVII broadcast, “Fashionista Daddy” has earned its creator, 29-year-old Mark Freiburger, the opportunity to work with acclaimed film director Michael Bay on the next installment of the blockbuster “Transformers” movie from Paramount Pictures and Hasbro “Transformers 4.”
Five finalists were chosen from thousands of entries, with each finalist receiving $25,000 and a trip to Super Bowl XLVII in New Orleans.
Ben Callner’s “Goat 4 Sale” scored the 28-year-old second place.
Since Crash the Super Bowl began in 2007, consumer-created Doritos ads have consistently ranked within the top-five spots on the USA TODAY Ad Meter, and three of the last five years they have scored the No. 1 ranking.
“The Doritos brand has always been about offering our consumers the biggest, boldest opportunities imaginable. And it doesn’t get much bolder than turning over the world’s biggest advertising stage to our fans,” said Ram Krishnan, vice president of marketing, Frito-Lay North America. “We are so excited to award Mark the chance to work with one of the most acclaimed directors of our time. It’s an exciting finish for one of the most exciting engagement programs the Doritos brand has created to date.”
Past winners include:
Super Bowl XLI “Live the Flavor” by Dale Backus
Super Bowl XLII “Message From Your Heart.” By Kina Grannis
Super Bowl XLIII “Free Doritos” by Joe and Dave Herbert
Super Bowl XLIV “Underdog” by William Kyle Gerardi
Super Bowl XLV “Pug Attack” by J.R. Burningham
Super Bowl XLVI “Man’s Best Friend” by Jonathan Friedman