Lionel Richie

Adele’s 21 tops in music sales for 2012

AdeleNielson Soundscan has reported that Adele has landed the #1 spot for the second year in a row for her album “21,” beating out Taylor Swift’s new album “Red.”

While everyone is clamoring to report Adele’s accomplishment, they are neglecting to inform their readers that Taylor Swift’s “Red” wasn’t released until October of 2012, while “21” was up for grabs for the entire year.

Breaking it down Adele gets the number one slot with “21,” selling 4.41 million records. The second place winner is Swift with “Red,” coming in second with 3.11 million records sold. “21” had 12 months of sales, while “Red” was released at the end of October, giving “Red” a tad over two months of sales.

Who’s the winner here?

Swift is kicking some major chords!

Adele’s numbers are impressive, especially when you consider the third place winner, One Direction’s “Up All Night,” which went on sale in March and only sold 1.62 million albums. That’s nine months of sales.

Again, comparing this to Taylor Swift’s “Red,” you have to agree Swift is #winning.Taylor Swift

The other winner is One Direction, who not only came in third place, but fifth place as well, just behind Mumford and Sons, giving them close to three million in sales.

Another item to note is the number of country artists appearing on the top 10 compared to past years. Is this due to American Idol churning out the likes of Carrie Underwood, and more recently Scotty McCreery?

So here’s how the last five years have looked according to Neilson Soundscan:

2012

1. Adele, “21” – 4,410,000
2. Taylor Swift, “Red” – 3,110,000
3. One Direction, “Up All Night” – 1,620,000
4. Mumford & Sons’, “Babel” – 1,460,000
5. One Direction, “Take Me Home” – 1,340,000
6. Justin Bieber, “Believe” – 1,340,000
7. Carrie Underwood, “Blown Away” – 1,200,000
8. Luke Bryan, “Tailgates & Tanlines” – 1,100,000
9. Lionel Richie, “Tuskegee” – 1,070,000
10. Jason Aldean, “Night Train” – 1,020,000

2011
1. Adele, “21” – 5,824,000
2. Michael Buble, “Christmas” – 2,452,000
3. Lady GaGa, “Born This Way” – 2,101,000
4. Lil Wayne, “Tha Carter IV” – 1,917,000
5.  Jason Aldean, “My Kinda Party” – 1,576,000
6.  Mumford & Sons, “Sigh No More” – 1,420,000
7.  Drake, “Take Care” – 1,247,000
8.  Justin Bieber, “Under the Mistletoe” – 1,245,000
9.  Jay-Z & Kanye West, “Watch the Throne” – 1,232,000
10. Lady Antebellum, “Own the Night” – 1,204,000

2010
1. Eminem, “Recovery” –  3,415,000
2. Lady Antebellum, “Need You Now” –  3,089,000
3. Taylor Swift, “Speak Now” – 2,960,000
4. Justin Bieber, “My World 2.0” – 2,319,000
5. Susan Boyle, “The Gift” – 1,852,000
6. Lady Gaga, “Fame” – 1,591,000
7. Sade, “Soldier of Love” – 1,300,000
8. Drake, “Thank Me Later” – 1,269,000
9. Usher, “Raymond V Raymond” – 1,143,000
10. Ke$ha, “Animal” – 1,143,000

2009
1. Taylor Swift , “Fearless” – 3,217,000
2. Susan Boyle, “I Dreamed A Dream” – 3,103,828
3. Michael Jackson, “Number Ones” – 2,355,000
4. Lady Gaga, “Fame” – 2,238,000
5. Andrea Bocelli, “My Christmas” – 2,207,000
6. Hanna Montana, “Hannah Movie Soundtrack” – 1,823,000
7. Black Eyed Peas, “The E.N.D.“ – 1,786,852
8. Enimen, “Relapse” – 1,735,358
9. Jay-Z, “Blueprint 3“ – 1,514,800
10. Kings of Leon, “Only By the Night” – 1,398,000

2008
1. Lil Wayne, “Tha Carter III” – 2,874,000
2. Coldplay, Viva La Vida” – 2,144,000
3. Taylor Swift, “Fearless” – 2,112,000
4. Kid Rock, “Rock N Roll Jesus” – 2,018,000
5. AC/DC, “Black Ice” – 1,915,000
6. Taylor Swift ”Taylor Swift” – 1,597,000
7. Metallica, “Death Magnetic” – 1,565,000
8. T.I., “Paper Trail” – 1,522,000
9. Jack Johnson, “Sleep Through the Static” – 1,492,000
10. Beyonce, “I Am…Sasha Fierce “ – 1,459,000

 


Madonna’s MDNA: Epic Fail?

Madonna‘s MDNA debuted at #1 on the charts, heralding in the singer’s comeback. However, MDNA sales have fallen a whopping 88 percent, dropping from over 379,000 copies to a disappointing 47,000 copies as reported by Forbes reports.

What the hell happened to the material girl?

You need to take a closer look at the original 379,000 copies sold. You see Madge packaged the album with ticket sales, which were counted in Billboards tally of album sales. This after Bon Jovi and Tom Petty successfully used this ploy to garner their way to the top of the charts with past album sales. You would think Billboard would get a clue and stop counting these types of transactions as “sales!”

In contrast, Lionel Richie‘s Tuskegee was outpacing Madge in projected sales, but she was able to surpass Richie by giving away albums to anyone who purchased a ticket to see her on tour.

Fast forward a few weeks of great ticket sales and her concerts are sold out, or nearly so, drying up those free albums that inflated her original sales.

Richie on the other hand was able to sell 20,000 albums in one hour by appearing on the Home Shopping Network. That’s almost half the number of albums Madonna moved all week.

It just goes to show you that traditional marketing is still king.

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