award winning line of snacks, called “Katy’s Kettle Corn”
Katy’s Kettle Corn is billed as a sweet & salty popped corn chip and will be debuting at most Target stores nationwide this month and on popchips.com.
In July of last year Perry became and investor and a creative partner for the chip maker, and in Katy Perry style, insisted on creating a unique flavor that captured her passion for popcorn and craving for the classic sweet and salty flavor of kettle corn.
“Popchips had never ventured into sweet territory before, but I wanted to add my personal touch when creating a flavor,” Perry wrote in a statement, “so I rallied behind the idea of kettle corn. When I snack, I crave a little bit of sweet and a little bit of salt, but I had yet to find a healthier way to satisfy those cravings. When Popchips first approached me to be an ambassador, I thought, ‘hey, this is my chance to create my snacking desire.’ after a series of intensive taste tests, I’m proud to introduce the best of both worlds, and my dream snack realized – Katy’s Kettle Corn!”
Perry also put her own unique twist on the packaging, from the pink and purple colors and spotlight to the heart over the “i” in the Popchips logo.
In 2010 Perry released Purr in conjunction with Gigantic Parfums. The bottle is purple, shaped like a cat, decorated with jeweled eyes and features metallic details. Its design was hand sketched by Perry, and influenced by her Cat woman stage costume.
Watch a behind the scenes video during a Popchips photo shoot.