Super Bowl XLVII

“Fashionista Daddy” wins Dorito’s ‘Crash the Super Bowl’ grand prize

doritosToday Dorito’s announced the winner of their annual “Crash the Super Bowl” contest with “Fashionista Daddy” walking away with top honors.

Ranked among the most popular ads of the Super Bowl, as measured by USA Today and Ad Meter, tow of Dorito’s user-generated submissions were in the top ten with “Fashionista Daddy” coming in at number four and “Goat 4 Sale” at number seven.

Airing for the first time nationally during yesterday’s Super Bowl XLVII broadcast, “Fashionista Daddy” has earned its creator, 29-year-old Mark Freiburger, the opportunity to work with acclaimed film director Michael Bay on the next installment of the blockbuster “Transformers” movie from Paramount Pictures and Hasbro “Transformers 4.”

Five finalists were chosen from thousands of entries, with each finalist receiving $25,000 and a trip to Super Bowl XLVII in New Orleans.

Ben Callner’s “Goat 4 Sale” scored the 28-year-old second place.

Since Crash the Super Bowl began in 2007, consumer-created Doritos ads have consistently ranked within the top-five spots on the USA TODAY Ad Meter, and three of the last five years they have scored the No. 1 ranking.

“The Doritos brand has always been about offering our consumers the biggest, boldest opportunities imaginable. And it doesn’t get much bolder than turning over the world’s biggest advertising stage to our fans,” said Ram Krishnan, vice president of marketing, Frito-Lay North America. “We are so excited to award Mark the chance to work with one of the most acclaimed directors of our time. It’s an exciting finish for one of the most exciting engagement programs the Doritos brand has created to date.”

Past winners include:

Super Bowl XLI “Live the Flavor” by Dale Backus
Super Bowl XLII “Message From Your Heart.” By Kina Grannis
Super Bowl XLIII “Free Doritos” by Joe and Dave Herbert
Super Bowl XLIV “Underdog” by William Kyle Gerardi
Super Bowl XLV “Pug Attack” by J.R. Burningham
Super Bowl XLVI “Man’s Best Friend” by Jonathan Friedman

 

Top 10 Super Bowl XLVII ads

rafaeli2f-2-webLast night’s Super Bowl ads have everyone buzzing as ratings roll in. The latest poll released today shows Anheuser-Busch’s heart-tugging spot “Brotherhood” featuring a Clydesdale horse and his former owner taking top spot.

According to USA Today and Ad Meter, “Brotherhood” won by a nose over Procter & Gamble’s Tide spot “Miracle Stain.”

According to AdBowl’s survey released last night, the top honors went to Dodge’s “Farmer” featuring their Ram Truck and the radio voice of the legendary Paul Harvey, with second place going to “Miracle Stain.”

Ad Meter ranks two user-generated submissions from Doritos in the top ten, while AdBowl ranks two low-budget cat commercials in the top ten, with no mention of the Dorito spots. AdBowl wrote in a press release, “Two everyday Internet kitten videos outperformed most of the big-budget commercials.“ Huh? I don’t even recall seeing the commercials they’re referencing.

Looking at AdBowl’s latest update on their website, it appears the cat commercials have gone to the dogs, as they are no longer listed in their top ten list.

One of the most talked about videos has got to go to Go Daddy’s spot featuring super model Bar Rafaeli kissing a nerd.

Ad Meter’s top ten:

  1. Anheuser-Busch: “Brotherhood
  2. Tide: “Miracle Stain
  3. RAM: “Farmers
  4. Doritos: “Fashionista Dad
  5. JEEP: “Whole Again
  6. Kia: “Space Babies
  7. Doritos: “Goat 4 Sale
  8. NFL: “Deion Sanders returns”
  9. Hyundai: “Kid assembles team
  10. Audi: “Prom

AdBowl’s top ten:

  1. RAM: “Farmer”
  2. Tide: “Miracle Stain”
  3. Budweiser: “Brotherhood”
  4. Coca-Cola: “Security Camera
  5. Audi: “Prom”
  6. VW: “Get in Get Happy
  7. Taco Bell: “Viva Young
  8. Kia: “Space Babies”
  9. Jeep: “Whole Again”
  10. Oreo: “Whisper Fight

 

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